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Channel: Marketing – Darden Ideas to Action
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The Value of a Lifetime: Get and Keep the Right Customers

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In today’s world of nearly ubiquitous entertainment, subscription services reign supreme. Hoards of consumers are increasingly willing to pay $10 a month to stream endless music from Spotify, $8.75 a week to read unlimited digital content from The New York Times, and $8 a month to binge on exclusive and shared TV content from Hulu. ... Read more »

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