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Get to Know Them First: How David’s Bridal Wooed Its Customers

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David’s Bridal had grown from loss in 1996 to more than $1 billion in sales by 2011 under the leadership of then-CEO Robert Huth. Despite the success, Huth was thinking about future growth; the wedding industry wasn’t what it used to be, and couples were waiting longer to get married and spending less money on... Read more »

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